wowvow: What is your favourite craft tool?
Zara: As weird as this sounds, my favourite craft tool is my bone smoother that I use for getting a sharp crease on my folded stationery. The reason being I used to use this exact tool when I was doing my Archaeological Conservation degree at uni! Back in the day I used it for smoothing the fill on a reconstructed Pre Dynastic Egyptian ceramic pot (many of the tools used in the lab come from other walks of life, including dentistry)! I stress that this smoother has been well cleaned since then! It reminds me that I have the skills for fine and delicate details and I have endless patience for small fiddly tasks (the absolute opposite when it comes to technology!)
wowvow: What’s your favourite wowvow product?
Zara: My favourite wowvow product has to be the pebble paper! I love the size of the range that wowvow stock: a full rainbow of colours! It fits perfectly with my ethos of offering a wide range of colours. I also love that you can order a swatch pack of these papers so that my brides can get the opportunity to feel the quality and see the shimmery colours for themselves. I’m also looking forward to trying out the new range of sealing waxes! It’s been perfect timing in the launch of these for me as I have a bespoke order and I was struggling to find a UK supplier.
wowvow: Why do you like to shop with wowvow?
The website is so easy to use and you can see what you are buying! That sounds stupid but it makes such a difference when the product images are crystal clear and you can see what’s in stock. The delivery is speedy and, I’m not going to lie, the little sweet that comes with it usually eaten in nanoseconds!
wowvow: Where do you take your inspiration from?
Zara: I take my inspiration from anything and everything but particularly from colours! I love making up colour combos and see which work best. I love subtle elegance and the total opposite of bright, bold and brash! I also take inspiration from my brides! I’ve been asked to create stationery in certain colours that I might not have put together initially but the finished product always works! I’m also working on bespoke Save the Date cards at the moment, where the bride has given me her ideas and now I get to have a play around. As part of this I’m looking to introduce foil to my stationery, which is quite exciting for me!
wowvow: Who is your design hero?
Zara: One of my design hero’s is Ingvar Kamprad, the man who founded Ikea! We all have a piece of Ikea furniture somewhere (my office is the unofficial show room), as it’s well designed and affordable. Again I like the availability of things in different colours, and how you can mix and match what you want. Maybe I’m the Ikea of wedding stationery? I also like Victoria Beckham’s style. I’m no way a fan of her personally but I love the clean lines and non-patterned colour palette of her clothing designs. They are bold but also are elegance and style personified.